Tired of focus groups and IDIs where you re-hear what you already know?

My name is Clark L. Murray. I am a former on-air television (NBC) and radio (NPR) news reporter who knows how to get consumers to open up and reveal more to you.

Frustrated with focus groups and IDIs where consumers give “logical” answers but keep the emotional truths hidden?

My name is Clark L. Murray. I use creative interviewing techniques that encourage consumers to drop their guards and reveal the “true truth” in candid, colorful language.

Planning a B2B qualitative study where the respondents are senior executives, the subject matter is complex, and your audience is C-Level?

My name is Clark L. Murray. I have personally conducted interviews with executives in 83 complex B2B categories and presented the learning to C-level client audiences.

Want final reports that focus on the so-what?

My name is Clark L. Murray. Every report I deliver is concise, specific, and concludes with “What I Would Do If I Were You.”

Need consumer qualitative input on a hot topic…
…but have little time…
…and little budget?

My name is Clark L. Murray. I know how we can obtain substantive, in-depth consumer learning in days, not weeks, for as little as $10,000.